Collection: George Haircare

George is a call to simplify. From the ingredients to the range – George will simplify the way you use and multitask with haircare products.

George leverages the best in nature and science to create useful, effective haircare essentials, that are safe but uncompromising on results.

Created by Lisa Nguyen, a hairdresser with 20 years of experience in the industry and owner of Enough Studio, George's mission is to address the unnecessary exposure to soaps and chemicals found in conventional products and processes.

Shop the best-selling George haircare Stay All Day Clean Shampoo and Better Hair Days Hair Mask online at Wild & Cruelty Free.