It blows my mind that we are living in a time where cars can drive on autopilot but we still have to advocate against animal testing, especially in the beauty industry.

Each year, over 110 million animals including mice, rats, frogs, dogs, cats, rabbits, hamsters, guinea pigs, monkeys, fish and birds are killed globally in laboratories for cosmetics testing to ensure products and ingredients are suitable for human use and consumption. Even beautiful Beagles are commonly used for animal testing due to their trusting and docile nature.

These innocent animals are forced into tiny cages so experiments can be performed on them and substances can be applied to their eyes and skin. They are then observed for signs of irritation, inflammation, swelling, redness, discharge and ulceration and once the experiment is complete the animal is killed.

If you’re an animal lover like me I know this won't sit well with you and I hope you will join me in switching to a cruelty free beauty routine so together we can put an end to animal testing.

While some beauty brands have made the pledge and are Cruelty Free certified by global organisations such as Cruelty Free International, Leaping Bunny and PETA, sadly there are still a number of global beauty brands who are still testing on animals or selling their products into countries, like Mainland China, where animal testing is still a requirement by law.

These brands disguise their bad behaviour with pretty packaging in hopes that consumers won't question what is going on behind the scenes of their favourite beauty products. Sadly a lot of these brands are commonly found in supermarkets, pharmacies and department stores making them easily accessible and affordable. But they come at a cost - the cost of an innocent animals life.

So what can you do to help?

By switching to a Cruelty Free beauty routine you are voting with your dollar and we are sending a message that we will no longer tolerate or support animal testing.

I know it can feel overwhelming to make a change but I have done it and I promise it isn’t as hard as you might think. On January 1st 2018 I made the pledge to go cruelty free and now I am on a mission to educate and inspire others to make the switch to living a cruelty free life too.

I am here to hold your hand and guide you on a journey to better beauty and help you easily and effortlessly make the switch to Cruelty Free beauty. Through my workshop you will gain all the knowledge I have spent over 6 years learning, giving you the confidence and power to switch to a Cruelty Free Beauty routine. I will tell the brands to support and the ones to avoid and remove any confusion so you are empowered with the information to make ethical beauty choices.

No animal should ever have to suffer for our vanity and together we can create a kinder world for all.